Eric believes in creating not competing. Your brand is unique and the only way to make it stand out is to define what sets it apart. Having worked in key roles spanning multiple sectors and devising strategies for Nike, Disney, Champion and an assortment of SMEs, he knew it was time to use his skills to put more good out into the world. His genuine need to help businesses achieve their goals led him to create the Anti Agency.

“A service built to treat businesses like they were more than a single line item on a balance sheet”.