Eric believes in creating not competing. Your brand is unique and the only way to make it stand out is to define what sets it apart. Having worked in key roles spanning multiple sectors and devising strategies for Nike, Disney, Champion and an assortment of SMEs, he knew it was time to use his skills to put more good out into the world. His genuine need to help businesses achieve their goals led him to create the Anti Agency.
“A service built to treat businesses like they were more than a single line item on a balance sheet”.
Keep reading to learn how we generate exceptional, consistent, results for brands by creating value and not competing on price.
Finally! I have many digital marketing agents over the years with my fair share of disappointment, worry and financial loss. Having The Anti-Agency working on my brand, I can finally relax and focus on the important things in my business. I trust they are doing the right thing by me, if I am succeeding they are succeeding. We have already seen a huge increase in conversion rate thanks to the very personalised strategies put in place for my brand. If you want to finally break through the BS in this industry once and for all, The Anti-Agency is the right choice. I have no doubt in my mind they will do the right thing by your business as well. 5 Stars!
Rachael
Founder - Mobeco
“Hey, Eric…” they said. ”Heyyy” I said.
”Why don’t you work with every business that needs your services”
There are way too many agencies doing this already. (9,367 in Australia to be precise.)
“Meh”, I said. “They need to be putting good out into the world”.
”Good” doesn’t pay the bills they said. “There’s a reason there are soo many agencies.”
Well…
A good portion of them don’t have the slightest clue, make false promises and set up sloppy ads with other people’s money, praying something sticks.
Which is why, after years of work, The ANTI Agency is LIVE
We’re here because we couldn’t fit into the “agency” lifestyle in one way or another. We believe in doing over talking and genuinely helping businesses grow through trust and transparency. After all, your brand deserves the very best.
The Problem we’re solving:
We’re not letting agencies take advantage of your business any longer.
An agency follows these steps:
Craft an ad to attract business owners.
Get in a slick salesman to close the deal.
Sign you on for the longest contract possible.
Hand your account over to a junior marketer/intern.
Use your hard-earned money to “train” this person.
FAIL - RINSE - REPEAT.
Your account only gets passed on to an “A - team” or senior performance marketer if nothing “sticks”. The spray-and-pray method is unethical and outdated. And with the digital industry booming, there’s more demand than supply. Which means only 5% of marketers actually know what to do when it comes to making data-driven decisions.
FUN FACT A senior “performance marketing manager” handles at least 25 Ad accounts across each platform which means your account is potentially only looked at once every 3 months. Don’t believe me? See for yourself here.
Now that you know the why, you’ll appreciate the How
Robert Di Fabio, Director, Major League Dodgeball
Through our social media campaign, we've been able to grow our brand further with our target demographics, while also executing new ways to target prospective players and teams for our competitions. - The strategy is clear and easy to follow. Eric is always willing to go above and beyond to meet our goals. If there are any shortfalls or there are areas that can be improved, The Anti Agency will go through a variety of strategies and brainstorm new approaches with me.
To Start
it’s extremely important that your brand has already established demand. As a marketer, my job is to creatively INFLUENCE demand, and not, create it.
If demand exists - you can expect results like this:
A 22x ROI on your investment using Google Ads
Combine that with Meta Ads and you can expect results like this:
A 20x ROI on your investment per month
But none of this is impressive without delivering exceptional results, consistently.
A 19x ROI on your investment per year.
Add email to the mix and you’ve laid the foundation for success.
The Blue Ocean Strategy is simple - When you create, you’ve got unlimited leverage where as when you compete; You’re doing what every single brand on the planet does, try to fish in the same pond.
This is why most brands are reduced to a commodity where they compete on price. Work with me and I’ll uncover your value proposition and position you as an industry leader.
Your brand deserves better…. Don’t settle for BASIC.
To Start
it’s extremely important that your brand has already established demand. As a marketer, my job is to creatively INFLUENCE demand, and not, create it.
If demand exists - you can expect results like this:
A 22x ROI on your investment using Google Ads
Combine that with Meta Ads and you can expect results like this:
A 20x ROI on your investment per month
But none of this is impressive without delivering exceptional results, consistently.
A 19x ROI on your investment per year.
Add email to the mix and you’ve laid the foundation for success.
The Blue Ocean Strategy is simple - When you create, you’ve got unlimited leverage where as when you compete; You’re doing what every single marketer on the planet does, try to fish in the same pond.
This is why most brands are reduced to a commodity where they compete on price. Work with me and I’ll uncover your value proposition and position you as an industry leader.
Your brand deserves better…. Don’t settle for BASIC.
Recent Succcess Stories
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Ready To Get Started?
Sometimes it’s all about taking the first step. We may not be able to help you in which case we’ll point you in the right direction. Either way, there’s no sleazy sales tactics here.
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