13 tiny experiments close the gap without raising prices on existing clients, hiring anyone, or rebranding as something you're not.
For freelancers and consultants who are good at the work and quietly bad at charging for it.
"Eric has helped us own our domain and triple our revenue in less than 3 months."
Fraser.D - Motor Registry
If you want to stop trading your time for less than it's worth and build a business where the best clients come to you, pay what you charge, and refer their peers without being asked...
Then what you're about to read is going to change how you run your business.
Here's why.
I'm Eric, and three years ago I was a senior marketing executive managing over $30M+ in advertising spend for brands across APAC. I studied why people bought. I knew what made one offer feel premium and another feel disposable. I studied positioning, practiced pricing psychology, and perfected persuasion over a decade.
Then I walked away from all of it to build something on my own terms, placing happiness above everything.
And I hit the exact same wall every skilled service provider hits...
You already know what that wall feels like
Stand out from everyone else doing what you do.
Charge what your work is actually worth.
Work with clients who respect both.
Be honest: you've probably felt at least one of these in the last 30 days
.svg.svg){kind=icon}
Positioning
A less-experienced competitor is charging more than you. You're not sure how. It bothers you more than you admit.
Pricing
You're fully booked, and somehow still not making what the work is worth. The diary is full. The bank account doesn't agree.
Pricing
You quoted your rate, then immediately second-guessed it before they even responded.
Principles
You’ve kept a client you wanted to fire because you couldn’t afford to lose the revenue.
Your business
haven't been tested
It's the same root cause every time. Your positioning, pricing, and principles. The three things that determine what clients pay you and why. None of them have ever been deliberately tested. So they're doing whatever they want by default.
A Tiny Trial is a deliberate experiment on one of three things: how you’re positioned, how you price, or the principles that decide who you work with. You run it in your real business. You measure what happens over roughly two weeks. You let the evidence and "not your gut" decide what stays.
Most business courses are taught by people who've built an audience, not a business. I don't have a million followers. I have a proven methodology and a receipts folder.
I've won clients from scratch, raised rates without a safety net, and fired clients I couldn't afford to lose.
All three. Repeatedly.
This is what I used to generate $38M in client revenue and build a $545K solo practice in under 2 years, without a team, without investors, without pretending I had it figured out from the start.
The trials taught me.
Now they'll teach you
Each one tested in the real world before it reached you.
I was so confident in the method, I started using it across all my clients on a simple offer: run the trials, measure the results.
If your positioning sharpens, your pricing increases, and your client quality improves, we've done our job. If nothing moves, you pay nothing.
It workedevery time.
Real evidence, not fiction.
Client testing
13 trials refined across 30+ real businesses before a single word was written.
Development
Every trial, worksheet, and framework went through multiple iterations before it made the cut.
Collaborators
Designer, video editor, curriculum specialist, developer, and three subject-matter reviewers.
Worksheets
Each one designed to produce an action, not just a note.
Hosting platforms
Structured, accessible, permanent. No paywalled updates. No subscription that disappears.
Meals donated
Every purchase = 2 meals for Aussies doing it tough with FareShare Australia
Three weeks from now you could know exactly what your positioning is missing, what your pricing will bear, and which client relationship is costing you more than it's making you.
Most solo operators spend two years finding out by accident.
One-time price.
Lifetime access
đź”’ Secure checkout
🍜 1 purchase = 2 meals donated
đź”’ Secure checkout
🍜 1 purchase = 2 meals donated
Tiny Trials is not a commitment to overhaul your business overnight. It’s a commitment to run one small, deliberate experiment and measure what happens.
Run a trial, measure, repeat. If you've genuinely put it into action and can honestly say you received nothing from it, email me and I'll refund every cent. No questions asked.
AI isn't replacing skilled people. It's replacing unskilled positioning. If a client can't immediately explain why you're the best choice, they'll find someone else. And that someone is getting easier to find every single day.
Tiny Trials is built for one specific person: a skilled service provider who  has the clear capacity and skill set to produce amazing work. It’s for people who are good at what they do and want their business and life to reflect that. It’s not a beginner course. It assumes you already have skills. It teaches you how to make the market pay for them.
You need enough experience to have real conversations to run the trials in. Whether you have 1 client or 30, the trials apply. The more established you are, the faster you’ll see the pricing and retention trials produce results. If you aren’t established yet, this will ensure you have your foundation in place saving you years of pain. Being laid off or walking away from a job you resented isn't a setback. It's the moment most skilled people waste by undervaluing themselves from the start. Tiny Trials exists so you don't spend your first three years figuring out what you could know in three weeks.
The Slow Burn (1 Week): A little over one lesson and worksheet per day. You’ll finish the content in 7 days and start running trials immediately.
The Intensive (2 Days): Two focused 90-minute sessions to work through the content, then 2 weeks running the trials with your actual clients. This is how most serious providers do it. There is a 3-month trial period built into the program so you can measure results before drawing conclusions.
A service business or the clear desire to build one. A handful of real or prospective client conversations to run the trials in. And the willingness to let the data tell you something your instincts might not.
You can. Most skilled service providers eventually do. But the average time to get pricing, positioning, and principles working together without a framework? Two to four years.
Most providers spend those years undercharging, over servicing, and carrying clients who aren’t a good fit. Tiny Trials compresses that into 3 weeks. You’ve already paid for this information in lost revenue and misaligned client relationships. The question is whether you pay for it with more time or use this to fix it now.
That’s a hypothesis, not a fact. You haven’t tested it. Tiny Trials will help you test it - with one specific change, in one specific conversation, so you’ll know within 3 weeks whether that’s true. Most people discover it isn’t.
The trials are designed to run inside your existing workflow. You’re not adding new tasks — you're making tiny tweaks, changing how you handle new conversations and clients you already have. The first trial takes one session to set up.
The trials include a specific protocol for raising rates that reduces the risk of losing existing clients. And if a client leaves because you charged what you’re worth that’s a data point, not a failure. Tiny Trials teaches you how to read both outcomes.
Most courses give you frameworks. Tiny Trials gives you experiments with defined measurement criteria. If you complete a trial and nothing changes, you’ll know exactly why. The system is built to produce a result or a learning. Neither is wasted.
.svg)
